When using Facebook for business, you need to take a structured approach that ties your social media efforts to real business goals. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment.
Understanding how and when people interact with the content you post on Facebook is also an important way to make sure the Facebook algorithm works for you, rather than against you.
This lesson on Facebook Insights will help you understand how and why each metric is important to your overall social media strategy.
Oops! This lesson is locked
Please login or sign up to access this lesson